No doubt, SEO is one of the best ways to market your online business. This is myriad of brands prefer connecting with an SEO Agency. More often than not, the brands ignore the role of this arm of digital marketing. Due to this ignorance, they often perform some activities can negatively affect the search engine results of their website.
Through this blog post, we discuss such SEO mistakes that you should avoid.
Not choosing the right set of keywords
Keyword selection is one of the pre-requisites of any SEO campaign. The companies that attempt the SEO on their own often select the keywords that are very generic. As a result, the chance to rank high in the search results is minimized. On the other hand, the SEO agencies rely on their experience and online tools to find relevant keywords for every business.
Publishing content that’s not SEO-friendly
The content that’s not optimized for SEO lacks proper keyword placement or is stuffed with keywords. Also, the unoriginal content is used, which is penalized by Google in the form of low search engine rankings.
Not relying on analytics
Neglecting the use of analytics can affect your SEO strategies. This is because you will not know the technical errors that are preventing your site from ranking higher. Also, you will not know what set of an audience is more interested in the content of your website.
Not working on site’s loading speed
There are two consequences of site’s slow loading speed. First, the visitors will get frustrated and leave your site. Second, the Google will not give preference to your site. Therefore, you must ensure that your website is designed in such a manner that it loads within two to three seconds.
To ensure you don’t commit these mistakes, you must get the help of a trusted SEO agency. Moz Web Media is one such SEO Company from Chicago with a dedicated team of SEO experts. Learn more about this Chicago-based company here.