Common Google Adwords Mistakes to Avoid

When it comes to Google Adwords, committing mistakes can prove costly. In the case of SEO, using wrong techniques simply means you won’t get the desired results. But the Adwords-related mistakes mean you can lose a lot of money. This is why you must hire a company that possesses expertise in this department.

Through this blog post, we have discussed some mistakes that you must avoid.

Not using negative keywords functionality

Google lets you remove the keywords that you feel aren’t relevant to your campaign. For example, if you are running a campaign related to Plastic chairs in Chicago, you can add wood chairs and plastic tables in the negative keywords list.

Not tracking the results regularly

Unlike SEO campaigns, the Adwords requires you to track the results regularly. You will be able to check which types of keywords are bringing more traffic and conversions. It helps in removing the non-performing keywords. You can also increase or decrease the budget accordingly.

Ignoring ad extensions

Ad extensions like phone number make it easier for the customers to contact you. You can get more clicks with such extensions. Therefore, avoid ignoring this function.

By connecting with industry experts like Moz Web Media team, you can be sure that these mistakes don’t impact your company’s marketing efforts. Our team strives to minimize your spending related to digital marketing without any impact on the final results.

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