Case Study
Leslie Saul and Associates' SEO and Web Design Success with Moz Web Media LLC

Client Overview

Leslie Saul and Associates is an award-winning architecture and interior design firm based in Boston, Massachusetts. With a focus on innovative design solutions that blend functionality and aesthetics, the firm has earned a reputation for excellence in architectural and interior design services for commercial, residential, and institutional projects.

Challenges Faced

Leslie Saul and Associates faced challenges related to online visibility and user experience. Despite its prestigious reputation and portfolio of successful projects, the firm struggled to rank prominently on Google for relevant keywords in the competitive architecture and design industry. Additionally, the firm's website needed a modern redesign to better showcase its portfolio and improve user engagement.

Approach by Moz Web Media LLC

Moz Web Media LLC developed a comprehensive strategy to address Leslie Saul and Associates' challenges and achieve its goals:

  1. SEO Strategy:
    • Conducted extensive keyword research to identify relevant keywords related to architecture, interior design, and related services.
    • Optimized website content, meta tags, and headings to incorporate target keywords and improve search engine visibility.
  2. Content Strategy:
    • Developed a content strategy focused on showcasing Leslie Saul and Associates' expertise and portfolio through case studies, project spotlights, and industry insights.
    • Produced blog posts, articles, and visual content optimized for SEO to attract organic traffic and demonstrate the firm's thought leadership.
  3. Link Building and Outreach:
    • Implemented a link building strategy to acquire high-quality backlinks from reputable architecture and design websites.
    • Conducted outreach to industry influencers, publications, and relevant websites to secure guest blogging opportunities and build a strong backlink profile.
  4. Technical SEO Enhancements:
    • Addressed technical issues on the website, such as site speed optimization, mobile responsiveness, and schema markup implementation, to enhance overall website performance and user experience.
    • Ensured proper indexing of website pages and optimized site structure for improved crawlability by search engines.
  5. Web Design and User Experience:
    • Collaborated with web designers to create a modern, visually appealing website design that reflects Leslie Saul and Associates' brand identity and showcases its portfolio effectively.
    • Improved website navigation and user interface to provide a seamless browsing experience for visitors.

Results Achieved

Moz Web Media LLC's strategic approach led to significant improvements for Leslie Saul and Associates:

  1. Improved SEO Performance:
    • Leslie Saul and Associates' target keywords achieved higher rankings on Google, leading to increased organic traffic and visibility.
    • Enhanced online presence positioned the firm as a leading architecture and interior design firm in Boston and beyond.
  2. Engaging Content and User Experience:
    • The website's content strategy and improved design resulted in higher user engagement, longer on-site durations, and increased inquiries from potential clients.
    • Users found the website more appealing and informative, leading to improved brand perception and client acquisition.
  3. Effective Link Building:
    • The link building strategy contributed to a stronger backlink profile, enhancing the firm's authority and credibility in the architecture and design industry.


Moz Web Media LLC's comprehensive strategy successfully addressed Leslie Saul and Associates' challenges and delivered measurable results in terms of improved search engine rankings, increased organic traffic, enhanced brand awareness, and improved user engagement. By focusing on SEO, content strategy, technical enhancements, and web design, Leslie Saul and Associates was able to strengthen its position as a leading architecture and interior design firm, attracting new clients and expanding its reach in the industry.