Case Study
Foundry13 Gym's SEO and Digital Marketing Success with Moz Web Media LLC

Client Overview

Foundry13 Gym is a prominent fitness center located in Detroit, Michigan, offering a wide range of fitness programs, personal training, and state-of-the-art facilities. With a focus on providing personalized fitness solutions and a supportive environment, Foundry13 Gym aims to be a leading destination for fitness enthusiasts in Detroit.

Challenges Faced

Foundry13 Gym faced several challenges in establishing a strong online presence and attracting new members. These challenges included low search engine visibility, limited organic traffic to their website, and underutilized social media platforms. Additionally, their existing website was outdated and not optimized for search engines, hindering their online growth potential.

Approach by Moz Web Media LLC

Moz Web Media LLC developed a comprehensive digital marketing strategy to address Foundry13 Gym's challenges and elevate their online presence. The strategy encompassed the following key components:

  1. SEO Strategy:
    • Extensive Keyword Research: Identified relevant keywords related to fitness, gym memberships, and personal training in Detroit to target in the SEO strategy.
    • On-Page Optimization: Optimized website content, meta tags, and headings to align with target keywords and improve search engine rankings.
    • Technical SEO Enhancements: Addressed technical issues on the website, such as site speed optimization, mobile responsiveness, and schema markup implementation, to enhance overall website performance and user experience.
  2. Social Media Marketing:
    • Platform Selection: Identified key social media platforms (e.g., Facebook, Instagram) based on Foundry13 Gym's target audience and engagement potential.
    • Content Strategy: Developed a content calendar with engaging and informative posts, including workout tips, client success stories, and promotional offers.
    • Community Engagement: Engaged with the local fitness community through social media by sharing relevant content, responding to inquiries, and fostering a sense of community.
  3. Website Redesign:
    • User-Centric Design: Created a new website design focused on user experience, with clear navigation, intuitive layout, and mobile responsiveness.
    • Content Optimization: Rewrote website content to be more engaging, informative, and SEO-friendly, incorporating targeted keywords naturally.
    • Conversion Optimization: Implemented call-to-action (CTA) elements strategically throughout the website to encourage visitor engagement and lead generation.

Results Achieved

Moz Web Media LLC's comprehensive digital marketing strategy delivered significant results for Foundry13 Gym:

  1. SEO Success:
    • Majority of Keywords Ranked: Foundry13 Gym's target keywords achieved higher rankings on Google, with many securing top positions in search results.
    • Increased Organic Traffic: The website experienced a substantial increase in organic traffic, driven by improved search engine rankings and visibility.
    • Enhanced Online Visibility: Foundry13 Gym's improved search engine visibility led to greater online exposure, attracting more visitors seeking fitness services in Detroit.
  2. Social Media Engagement:
    • Improved Social Media Presence: Foundry13 Gym's social media profiles saw increased engagement, with higher reach and interaction rates.
    • Community Building: The gym successfully engaged with the local fitness community through social media, fostering brand loyalty and attracting new members.
  3. Website Redesign Impact:
    • Enhanced User Experience: The new website design improved user experience, resulting in longer average session durations and reduced bounce rates.
    • Improved Conversion Rates: The redesigned website effectively guided visitors through the membership sign-up process, leading to higher conversion rates.


Moz Web Media LLC's holistic approach to SEO, social media marketing, and website redesign proved highly effective in addressing Foundry13 Gym's digital marketing challenges and achieving remarkable results. By focusing on targeted keyword optimization, engaging social media content, and user-centric website design, Foundry13 Gym was able to strengthen its online presence, attract more organic traffic, and enhance member engagement.

The successful collaboration between Foundry13 Gym and Moz Web Media LLC demonstrates the power of a well-executed digital marketing strategy in driving tangible business outcomes for fitness centers. By leveraging the strengths of SEO, social media marketing, and website design, Foundry13 Gym was able to position itself as a premier fitness destination in Detroit and improve its overall online visibility and member acquisition efforts.