Case Study
Dr. Bronner & Integrative Health Solutions' SEO and Web Design Success with Moz Web Media LLC

Client Overview

Dr. Bronner & Integrative Health Solutions is a renowned healthcare practice specializing in integrative and functional medicine. Led by Dr. Bronner, the practice offers personalized healthcare solutions that combine traditional medicine with holistic and alternative therapies to address the root causes of health issues.

Challenges Faced

Dr. Bronner & Integrative Health Solutions faced challenges related to online visibility and user engagement. Despite offering unique and comprehensive healthcare services, the practice struggled to rank prominently on Google for relevant keywords and provide a modern, user-friendly website experience. The goal was to improve search engine rankings, increase online visibility, and enhance the website's design to better serve its patients.

Approach by Moz Web Media LLC

Moz Web Media LLC developed a comprehensive strategy to address Dr. Bronner & Integrative Health Solutions' challenges and achieve its goals:

  1. SEO Strategy:
    • Conducted thorough keyword research to identify relevant keywords and search queries related to integrative medicine, functional medicine, and holistic healthcare.
    • Optimized website content, meta tags, and headings to incorporate target keywords and improve search engine visibility.
  2. Content Strategy:
    • Developed a content strategy focused on producing high-quality, informative content that showcased Dr. Bronner's expertise and the practice's unique approach to healthcare.
    • Produced blog posts, articles, and patient resources optimized for SEO to attract organic traffic and provide valuable information to patients and visitors.
  3. Link Building and Outreach:
    • Implemented a link building strategy to acquire high-quality backlinks from reputable healthcare websites and authoritative sources in the medical industry.
    • Conducted outreach to healthcare professionals and organizations to build relationships and secure relevant backlinks.
  4. Technical SEO Enhancements:
    • Addressed technical issues on the website, such as site speed optimization, mobile responsiveness, and schema markup implementation, to enhance overall website performance and user experience.
    • Ensured proper indexing of website pages and optimized site structure for improved crawlability by search engines.
  5. Web Design and User Experience:
    • Conducted a comprehensive website audit to identify areas for improvement in terms of design, navigation, and user experience.
    • Collaborated with web designers to create a fresh, modern website design that reflected the practice's brand identity, was easy to navigate, and optimized for both desktop and mobile devices.

Results Achieved

Moz Web Media LLC's strategic approach led to significant improvements for Dr. Bronner & Integrative Health Solutions:

  1. Improved SEO Performance:
    • Bronner & Integrative Health Solutions' target keywords achieved higher rankings on Google, leading to increased organic traffic and visibility.
    • Enhanced online presence positioned the practice as a leading provider of integrative and functional medicine services.
  2. Engaging Content and User Experience:
    • The website's content strategy and improved design resulted in higher user engagement, longer on-site durations, and reduced bounce rates.
    • Patients found the website more appealing and informative, leading to improved satisfaction and retention.
  3. Increased Patient Inquiries and Appointments:
    • Bronner & Integrative Health Solutions experienced a notable increase in patient inquiries and appointment bookings through the website.
    • The website became a valuable lead generation tool, attracting new patients and expanding the practice's patient base.


Moz Web Media LLC's comprehensive strategy successfully addressed Dr. Bronner & Integrative Health Solutions' challenges and delivered measurable results in terms of improved search engine rankings, increased organic traffic, and enhanced user experience. By focusing on SEO, content strategy, link building, technical enhancements, and web design, Dr. Bronner & Integrative Health Solutions was able to strengthen its position as a leading integrative healthcare practice, providing valuable healthcare solutions to its patients while expanding its online reach and visibility.