Does Page Speed of Your Website Affect Google Rankings?

You might have heard that page speed is one of the crucial factors to design a successful website. What a lot of new online businesses don’t know is that it is equally important for increasing your rank on Google. Numerous businesses hire SEO companies in Chicago especially to enhance loading speed of their portals.

It was in 2010 that Google announced that page speed would be one of the ranking signals. The motive was to improve user experience for the website visitors.

Users stay longer on your site if it loads quickly. Of course, there are other elements, too, that keep the visitors hooked.

A visitor immediately understands what you are selling if your web page doesn’t take long to load. Jumping from one page to another also becomes easier for the website visitors. This user behavior is further beneficial for your website’s ranking.

Website performance service Pingdom reported that a loading time of five seconds causes 37 percent of visitors to leave the page. No wonder Google takes this factor seriously.

A reliable search engine optimization company from the USA uses a set of strategies to improve page speed. Some of these strategies include:

  • Website code optimization
  • Leveraging browser caching
  • Improving server response time
  • Image optimization

Moz Web Media also deploys and other strategies to help firms from across the USA. This Chicago SEO company has helped numerous online businesses in raising their search engine rankings.

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