Back to Back Chiro
Case Study
BacktoBackchiro's SEO and Digital Marketing Success with Moz Web Media LLC

Client Overview

BacktoBackchiro is a reputable chiropractic clinic based in a competitive urban area San Jose, CA. They specialize in providing holistic chiropractic care, focusing on back pain relief and overall wellness. Despite offering high-quality services, BacktoBackchiro faced challenges in standing out in the crowded digital landscape and sought to improve their online presence through SEO, social media marketing, and a new website design.

Challenges Faced

BacktoBackchiro faced several challenges, including low online visibility, limited organic traffic, and ineffective social media presence. Their website was outdated and not optimized for search engines, resulting in poor search engine rankings and missed opportunities to attract new patients. They needed a comprehensive digital marketing strategy to address these challenges and position themselves as a leading chiropractic clinic in their area.

Approach by Moz Web Media LLC

Moz Web Media LLC conducted a thorough assessment of BacktoBackchiro's digital presence and devised a multi-faceted strategy to improve their online visibility and drive patient engagement. The strategy encompassed the following key components:

  1. SEO Strategy:
    • Comprehensive Keyword Research: Identified relevant keywords related to chiropractic care, back pain relief, and wellness to target in the SEO strategy.
    • On-Page Optimization: Optimized website content, meta tags, and headings to align with target keywords and improve search engine rankings.
    • Technical SEO Enhancements: Addressed technical issues on the website, such as site speed optimization, mobile responsiveness, and schema markup implementation, to enhance overall website performance and user experience.
  2. Social Media Marketing:
    • Platform Selection: Identified key social media platforms (e.g., Facebook, Instagram) based on BacktoBackchiro's target audience and engagement potential.
    • Content Strategy: Developed a content calendar with engaging and informative posts, including patient testimonials, educational content on chiropractic care, and promotional offers.
    • Community Engagement: Engaged with the local community through social media by participating in relevant discussions, sharing local events, and responding to inquiries and reviews.
  3. Website Redesign:
    • User-Centric Design: Created a new website design focused on user experience, with clear navigation, intuitive layout, and mobile responsiveness.
    • Content Optimization: Rewrote website content to be more engaging, informative, and SEO-friendly, incorporating targeted keywords naturally.
    • Conversion Optimization: Implemented call-to-action (CTA) elements strategically throughout the website to encourage visitor engagement and lead generation.

Results Achieved

Moz Web Media LLC's comprehensive digital marketing strategy yielded impressive results for BacktoBackchiro:

  1. SEO Success:
    • Majority of Keywords Ranked: BacktoBackchiro's target keywords achieved higher rankings on Google, with many securing top positions in search results.
    • Increased Organic Traffic: The website experienced a significant boost in organic traffic, driven by improved search engine rankings and visibility.
    • Enhanced Online Presence: BacktoBackchiro's improved search engine visibility resulted in a broader online presence, reaching more potential patients seeking chiropractic care.
  2. Social Media Engagement:
    • Improved Social Media Presence: BacktoBackchiro's social media profiles saw increased engagement, with higher reach and interaction rates.
    • Community Building: The clinic successfully engaged with the local community through social media, building brand awareness and fostering patient trust.
  3. Website Redesign Impact:
    • Enhanced User Experience: The new website design improved user experience, leading to longer average session durations and reduced bounce rates.
    • Improved Conversion Rates: The redesigned website effectively guided visitors through the patient journey, resulting in higher conversion rates for appointment bookings and inquiries.


Moz Web Media LLC's integrated approach to SEO, social media marketing, and website redesign proved highly effective in addressing BacktoBackchiro's digital marketing challenges and achieving significant results. By focusing on targeted keyword optimization, engaging social media content, and user-centric website design, BacktoBackchiro was able to strengthen its online presence, attract more organic traffic, and enhance patient engagement.

The successful collaboration between BacktoBackchiro and Moz Web Media LLC demonstrates the value of a comprehensive digital marketing strategy in driving tangible business outcomes for healthcare providers. By leveraging the power of SEO, social media marketing, and website design, BacktoBackchiro was able to position itself as a trusted provider of chiropractic care and improve its overall online visibility and patient acquisition efforts.