For Brands & Individuals
Your online reputation is your wealth. It's what people find when they search your name on Google, and it frame your impression.
Not everyone has perfect online reputation but the good news is there is plenty you can do to manage and shape your public perception by influencing information online.
Identify your Google Ranking & Online Reputation
Google yourself; It's the very first thing you need to do to determine whether or not you have a problem and, if so, how bad the situation really is. Find out what shows up in the search results for your name and in what order they appear. Based on how you rank and how bad the problem is you can determine what corrective action you need to take to protect your reputation.
Search Engine Optimization(SEO) is Important.
Search engine optimization(SEO) is continuous process of building and improving content to make sure it shows up on the top spot of web search results for the right set of keywords. Every time you do an online search, search engines like, Google and Bing, use complex algorithms with hundreds of factors to make sure the most relevant results show up high as possible in web search results. Build your website with quality content and create your web presence. Optimize the website for top search result pages and avoid Black-Hat techniques.
Build your Online Presence for Google Search Results
Purchase your domain name(yourname.com or yourbusinessname.com). Build your website with unique and quality content. You can't make your Google rank better if you do not have quality content in the first place. Get it on social networks because search engines tend to rank social media profiles like, Facebook, Twitter, LinkedIn and etc.
Boost your Google Ranking & Online Reputation
Once you've built a foundation for Google, it's time to apply all the fundamentals of SEO.
Create relevant pages which includes: About Me, My Links, Social Stream. Create a Blog and write one post a month. Include keywords in navigation, heading and anchor text. Create your social media profile and keep it clean or keep it private. Make sure you include a link back to your website.